AutoTrader: We collaborate to innovate

Auto Trader, established in 1977, is a leading marketplace for buying and selling new and used vehicles. Known for its innovative platform, Auto Trader simplifies the car-buying process with detailed listings, price comparisons, and expert reviews, making it a trusted resource for consumers and automotive enthusiasts.

DELIVERABLES

Responsive Web Development

Custom WordPress Development

Website ReDesign

Integration WorkDay

Project Overview

This project focuses on the development, integration, and ongoing support of a scalable WordPress-based Content Management System (CMS) for AutoTrader. The objective is to enhance AutoTrader’s digital operations by delivering a modern, intuitive backend system that allows internal teams to manage and publish content effectively. A key component of the project is the seamless integration of WordPress with Workday to streamline workflows and synchronize HR or operational data where required.

Objectives

  • Implement a robust and flexible WordPress CMS to support AutoTrader’s evolving content, marketing, and communication needs.

  • Integrate the CMS with Workday to enable automated syncing of relevant data (e.g. job postings, team directories, internal resources) between systems.

  • Deliver a secure, responsive, and user-centric frontend experience that aligns with AutoTrader’s visual identity and performance expectations.

  • Provide ongoing support, maintenance, and enhancement services to ensure system stability, security compliance, and long-term scalability.