Once the Strategy Phase is completed, our next task on our creative journey was immersing our design team in the newly developed brand guidelines to understand and hand-craft an end-to-end design system worthy of such a vibrant brand identity.

Using our early discovery work, comparing competitor sites we learned that the majority focused on the services and flashy effects without offering much context or substance. Competing sites were also overly simplified and clearly templated, offering a very repetitive and uninspired experience that didn’t help any single agency rise above the others.