AutoTrader is an online marketplace for car shoppers and sellers. It aggregates millions of new, used, and certified second-hand cars from thousands of dealers and private sellers.
autoTrader needed a way to allow the marketing team to be able to get content out to their audience and needed a CMS platform that would allow them to do that. They needed the ability to allow readers to be able to access the content from any device as well as understand the who and how long it will take to get through the content.
We integrated with CMS WordPress tool developing custom themes and plugins to allow the marketing team to have a solution that was unique to their business needs. Today the platform serves as a daily tool the marketing team can use.
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