AutoTrader is an online marketplace for car shoppers and sellers. It aggregates millions of new, used, and certified second-hand cars from thousands of dealers and private sellers.
AutoTrader has many great dealers part of their network. But the demand for keeping all the dealers updated with relevant information via email was no longer sufficient. This inspired us to create one of the biggest dealer content platforms for go.trader.ca.
We created a web-based tool that allows the admin team to manage all aspects of their Dealer Network from anywhere, any time. Everything from event and resource management. We integrated with CMS and Google API and Marketo to make this project a success.
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